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1. Check the pricing curve
Look at pricing not just for your current list size, but for 2-3x that size. Some tools stay cheap early and become expensive fast at scale.
2. Check deliverability reputation
A cheap tool with poor deliverability means your emails land in spam. Look for providers with strong sender reputation and authentication support (SPF, DKIM, DMARC).
3. Check automation depth
- Welcome sequences and drip campaigns
- Behavior-based triggers
- List segmentation options
4. Check your exit route
Verify you can export your full subscriber list and campaign history if you switch providers later.
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